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Reference: Singapore Tourism BoardUpdated 2/5/2026

Kickstart Fund (KF)

Up to S$250,000 per edition, maximum 4 editions over 4 years (total up to S$1,000,000)

Aimed at adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination, the Kickstart Fund (KF) supports the creation and test-bedding of innovative consumer- or business-focused concepts and events with strong tourism potential and scalability. The fund is designed to support new, untested ideas that could become signature events or concepts for Singapore. KF specifically targets multi-disciplinary, hybrid, and virtual events which can cut across lifestyle and/or business sectors. This includes but is not limited to pop-ups, B2B2C and B2B events. The key emphasis is on innovation, tourism potential, and scalability — the fund aims to help incubate ideas that could grow into significant tourism drivers over time. The latest TDF tranche included an increase in the grant cap for KF to support new and innovative events, reflecting STB's commitment to fostering creative and impactful events that enhance Singapore's position as a vibrant destination.

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Eligibility Criteria

  • 01

    Open to all legal entities: businesses, associations, government bodies

  • 02

    Foreign entities encouraged to partner with local entities (Joint Venture or consortium)

  • 03

    Projects must not have commenced at point of application

  • 04

    Must be customer- or business-focused events/concepts including pop-ups, B2B2C events, B2B events, multi-disciplinary/hybrid/virtual events

  • 05

    Events must cut across lifestyle and/or business sectors

  • 06

    Project eligibility subject to STB assessment

Frequently Asked Questions

Up to S$250,000 per edition.

Yes, multi-edition support is available for up to 4 editions over a maximum of 4 years.

Up to S$1,000,000 over 4 editions (S$250,000 × 4).

Consumer- or business-focused events and concepts, including pop-ups, B2B2C, B2B events, and multi-disciplinary/hybrid/virtual events.

KF supports new and innovative consumer/business-focused concepts and events with tourism potential and scalability. BEiS supports existing or new business events (MICE-specific). KF is for test-bedding new ideas; BEiS is for anchoring and growing established business events.

Yes, production costs including equipment and materials are covered.

Projects are assessed on increased footfall, increased foreign visitorship, and unique editorial coverage of the project.